Paid media & PPC

Advertising that pays for itself.

We plan, create and manage paid campaigns across Google, Meta, LinkedIn, YouTube and programmatic networks — optimised relentlessly for revenue and leads, not vanity metrics. Every dollar tracked, every result reported.

Wherever your customers are,
we reach them.

Google Ads

Search, Shopping, Performance Max and Display — capture high-intent demand the moment people look for what you sell.

Meta (Facebook & Instagram)

Full-funnel campaigns with creative testing, lookalike audiences and catalogue ads that drive sales and sign-ups.

LinkedIn B2B

Account-based targeting by title, industry and company size for pipeline-generating lead campaigns.

YouTube & video

Skippable, bumper and Shorts placements with story-driven creative that builds awareness and recall.

Programmatic & display

Premium inventory across DV360 and local Hong Kong publishers, with precise audience and contextual targeting.

Retargeting & CRM ads

Bring back visitors and re-engage customer lists with dynamic creative sequenced by funnel stage.

Creative × data = performance.

CTR 3.8%
CTR 5.6% ★
CTR 2.1%
12 creatives testedthis week

The ad is 70% of the result.

Targeting is increasingly automated; creative is where campaigns win or lose. Our in-house designers and copywriters produce and test static, video and UGC-style ads every week.

  • Rapid creative testing — hooks, formats, angles, offers.
  • Bilingual copy that sounds native in English and Cantonese/Chinese.
  • Landing pages built by us — message match from click to conversion.
Campaign dashboard
Spend
HK$184k
Revenue
HK$1.51M
ROAS
8.2×
W1W2W3W4W5W6W7

Your money, your data, your dashboard.

You own the ad accounts. You see spend and results live. Our management fee is flat and clear — never a hidden percentage of media.

  • Server-side & consent-mode tracking for accurate conversions in a cookieless world.
  • Live Looker Studio dashboards plus a monthly narrative report.
  • No long lock-ins — we keep clients by performing, not by contract.

Live in two weeks. Better every week after.

01

Audit & plan

Account audit (if any), competitor intelligence, audience research and a media plan with forecasts.

Week 1
02

Set-up

Tracking, feeds, audiences, campaign structure and the first wave of creatives and landing pages.

Week 2
03

Launch & optimise

Campaigns live. Daily bid/budget management, weekly creative tests and landing-page improvements.

Weeks 3–8
04

Scale

Shift budget to winners, expand channels and markets, and grow spend while protecting efficiency.

Month 3+

Every major ad platform.

Google Ads Meta Ads LinkedIn Ads YouTube TikTok Ads Microsoft Ads WeChat Ads DV360 Looker Studio

Efficiency at scale.

8.2×
ROAS on Meta
Luxury retail client, Q4 campaign
−47%
Cost per acquisition
Average after our first 90 days
HK$40M+
Media managed annually
Across Google, Meta, LinkedIn and programmatic

Questions, answered.

We recommend at least HK$30,000/month in media spend for meaningful learning and results. Our management fee is a flat monthly amount based on channels and complexity — starting from HK$12,000/month.

You do — always. We work inside your accounts with agency access. If we part ways, all history, audiences and learnings stay with you.

Yes. Static, carousel, motion and short-form video ads are produced in-house by our design team, with bilingual copywriting. Creative production is included in most retainers.

A live Looker Studio dashboard you can access anytime, a monthly written report explaining what we did and why, and a quarterly strategy review with your team.

Find out how much budget you're wasting.

We'll review your current ad accounts free of charge and show you where the money is leaking — and how to fix it.